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Apple Search Ads. Search Ads Be discovered. Get started. Our Approach Advertising that works for everyone. Learn more. Success Stories Growth for business. Delight for customers. Bumble People build new relationships. Read story. Peloton Digital Customers get fit. Bricks Breaker Quest Gamers move the ball. Minimum badge height is 10 mm for use in printed materials and 40 px for use onscreen.

Select a size that is clearly legible but not dominant in the layout. When the badge is placed on advertising with very limited layout space, such as banners for mobile devices, select a badge size that is clearly legible on the target mobile devices.

Minimum clear space for very limited layout space is equal to one-tenth the height of the badge. For printed materials, the badge can be printed in one color if black and white inks are not used on the layout. The line art portion of the badge Apple logo, type, and outline rule can be printed in the ink color used on the layout as long as it provides sufficient contrast for clear legibility.

Use Apple-provided product images in all your marketing materials to display your app on the Apple devices it supports. Always use the latest-generation product images for which your app is currently developed. References to multiple platforms and competing products can be made only in copy or with badges.

Modifications include adding reflections, shadows, highlights, or graphic elements that appear to enter or come out of the product screen; cropping, tilting, or obstructing any part of the images; animating, flipping, or spinning the images; or creating buttons or icons with a product image. You can place promotional copy or violators beside the product images, not on top of them. Use Apple product images at a size that is clearly legible at the image resolution provided.

Ensure that the minimum device size is no smaller than 25 mm in height for printed materials and px onscreen. Maintain the correct relative product scale whenever multiple products are shown.

Focus on the experience of using your app and not on Apple product functions. Display your app on the screen as it appears when your app is running. For apps that work within Messages, Siri, Phone, or Maps, display your app within the Apple UI exactly as it appears when your app is running. Apps that support widgets may display this functionality in screen content as long as no third-party content is shown on the Home screen.

Be sure to create screens using the latest operating system version. You are responsible for securing the rights to all materials used in screen content within your app, and you should display fictional account information instead of data from a real person.

For the screen content of apps that work within Apple apps, you are responsible for securing the rights and approvals for third-party content such as store names or locations. The status bar for iPhone, iPad, and iPod touch should show a full network icon or product designator, a full Wi-Fi icon, and a full battery icon. If your app runs full screen, you can extend your app screen image over the status bar.

If your app is optimized for 5G networks, you can display the 5G icon in the status bar from a compatible device. Status bar options are provided on different layers within the Smart Object layer.

Be sure to select the correct localized layer for the region in which your marketing communications will appear. When showing push notifications from your app in advertising, display a single push notification on the lock screen of the Apple device.

If tapped, the push notification must open the app directly. Custom photography and video of Apple products are allowed. Show people interacting with the Apple product in an authentic way, and feature your app in a realistic manner, exactly as a user will experience it. Straight-on product shots are preferred. Only show the back of a device in an authentic manner to illustrate natural use of the device. In video, once you show an establishing shot of the entire Apple device, you may pan and zoom to focus on your app.

Present the movement in a simple, clear manner. Use straightforward transitions such as fade or dissolve. Start the app sequence with your app open.

Focus on the experience of using your app running on the latest operating system. For more details, see Screen Content. Use only the devices and colors provided. If multiple Apple products are shown, display them in the correct relative sizes. Include Apple credit lines wherever legal information is provided.

At the end of a video, display the correct credit lines for Apple trademarks used in your video as described in Legal Requirements below. Maintain clear-space requirements when credit lines follow the badge. When promoting your app, your headline and copy should focus on your app, not on Apple product features.

Use clear, simple messaging. Always include a call to action to download your app. For example, say app name for iPhone or app name for iPad , or use a phrase such as works with or compatible with.

List all the Apple products that your app runs on. When including your company name, lead with the company name followed by the app name and end with the appropriate Apple product names. Always use the correct Apple product names with the correct capitalization as shown on the Apple Trademark List.

Always use Apple product names in singular form. Modifiers such as model , device , or collection can be plural or possessive. Never typeset Apple product names using all uppercase letters. Always typeset iPhone , iPad , or iPod touch with a lowercase i and an uppercase P followed by lowercase letters. More about Discover amazing apps with a rich search experience. Get the details on every app. More about Get the details on every app. Privacy and security.

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